There is no doubt that one of the biggest release of 2015 Dilwale is under performing at Indian Box Office. Still New Year Holiday to start off, but right now with the outcome so far we can safely say that it has disappointed in trade big time. Although film is running exceptionally well in Overseas and is heading for a huge grosser there.
Dilwale has grossed around 132 crore nett in India in 13 days. However by this time film was atleast expected to touch 200 crore nett mark or atleast close to it. Film theatrical rights are Sold for huge sum and as per distributors calculation film should atleast touch 225 crore nett mark. May be even cross 250.
Coming to film economics film budget is valued at 100-110 crores [inclusive of P&A]. So, makers have made good profit on table itself if non-theatrical revenues like Satelite and Music are added on. In fact film has recovered a whopping 60+ crores from sale of Satelite and Music rights alone.
But the biggest sad part of film is that distributors and sub-distributors who have brought the film rights will entitle loses. They were thinking at the time of buying that film will easily go past 225 crores and hence brought it for high rates.
Dilwale is those kind of films which is looking to get trade status of Above Average or Semi Hit. Overseas business is Blockbuster but that alone can't be factor in film verdict. Yes, it has helped immensely. Trade will declare Clean Hit only when film crosses the cut-off 150-160 crore nett, but looks highly unlikely as another significant 28 crores are needed. Still hope for best and let's see whether film can go that far or not. Hope that answers all queries who are asking whether Dilwale will be a Hit or Flop.