Phantom has collected around 8-8.5 crore nett on 1st Day (Friday) at box office as per early estimates. Datas are pouring in and actual may vary a little. Phantom started slowly on Friday Morning shows with occupancy of around 20-25%. After that film picked up little in Noon and Afternoon shows to record occupancy of around 30%+. Film further picked up well from Evening onwards and registered occupancy of 50%+ from then on.
Phantom first day collection is decent considering film buzz, face value. As weekend is approaching film should show jump on Saturday and Sunday. Decent 1st day collection of Phantom has ensured that film will now have a decent to respectable opening weekend, unless it is completely rejected by audiences. So, far despite starting slow everything is going well and hope film performs well through the weekend.