Brothers is set to have moderate start on Friday (First Day) as we look into the latest Advance Booking Report for the day. Film has recorded around 20-25% Advance Booking for the day which is decent but can't be touted as good. Yes, Akshay Kumar films generally shows lesser advance booking and more on spot booking. But considering tomorrow is Independence Holiday ticket booking should be at least more on later half of the day. But that can't be said in case of Brothers. Plus, film is coming from Dharma Productions and hence expectation is huge. Anyways Advance Booking is decent and film will grow from here on only.
Advance Booking Report of Brothers for Friday (From Samples) -
Delhi - 29%
Gurgaon - 21%
Mumbai - 21%
Pune - 21%
Kanpur - 17%
Lucknow - 25%
Film has managed good screen count of 3200-3300 all India from initial estimates. Actual may be little higher but numbers should be in that range. So, film has managed one of the biggest release of the year and also coming solo as running of Bajrangi Bhaijaan and Baahubali is coming to an end.
Film will take moderate to decent start on Friday. Brothers will look to ride on word of mouth also. Hence, if initial report is positive than expect occupancy to multiply through the day. As tomorrow is Holiday expect business to grow specially from Evening onward as family audiences will come out in numbers. Also, film should do fantastic business tomorrow on occasion of 15th August, definitely one of the biggest day for box office. Film is certain to go over 10 crore nett mark on day one. It is question of whether film will go past 15 crore nett mark or not and we will know that by end of today.