Brothers have taken somewhat slow start on Friday (1st day) Morning shows as early sample reports are coming in. Film has opened to around 25-30% occupancy in Morning shows which is somewhat decent considering today is normal working day. However film should pick up specially from Evening onward as need to put good total for day one. Growth from Evening is very much on considering tomorrow is 15th August.
Occupancy in Delhi and Pune is decent and over 30% for Morning shows. However occupancy for the same in Mumbai, Kanpur, Lucknow is in 20s which is little low. Gurgaon has taken even lower start with Early Morning shows occupancy below 20%.
Brothers will also need word of mouth to put up big first weekend total despite having Holiday on Saturday. There is no doubt that film will rock on Saturday, but reports are also need to be good for decent Friday and good Sunday. Overall start of the film is slow, but there is big chance of picking up as day progresses. Also, film is released in wide screens and even a decent occupancy will put up good first day total for the film.