Drishyam has taken slow start on Friday (first day) at box office in Morning shows. Film opened to poor 20-25% occupancy in Morning shows in around 2200 screen all India. Film after that picked up little with occupancy of about 30% recorded for Noon and Afternoon shows. However film has picked up well from Evening onward and currently registering occupancy of around 60% as per latest. Drishyam looks a niche film unlike Ajay Devgn earlier masala entertainers. Hence, lower opening is expected from this. However if word of mouth picks up then expect business to multiply on Saturday and Sunday.
Occupancy Report of Drishyam for Friday -
Morning - 20-25%
Noon - 30%
Evening [7 pm report] - 60%
Film is doing well in Mumbai and Pune as expected. Other places business is strictly average. Film is also fighting with Bajrangi Bhaijaan in theaters which is into 3rd week currently. However Drishyam has got wide release considering the genre and hence, screen allocation should not be issue.
Coming to first day collection. Trade always expected film to collect below double digit considering the pre release buzz and genre. However film is under performing than expected level may be except places in Western Part of India. Though it is too early to predict, but early trend from samples suggest film may collect in the region of 6-7 crore nett which will be below par start. Anyways Night and Late Night shows are still to start and hope film picks up there to collect a decent first day total. Stay tuned for more update on Drishyam.