NH10 had a average to decent 1st day (Friday) collection at box office. Film has collected approx 3.25 crore nett on day one as per estimates. Film although started slowly in Morning shows recorded better occupancy from Evening onward to put up some significant numbers for the day. Now film needs to register big growth on Saturday (2nd day) and Sunday (3rd day) to put up decent numbers for opening weekend.
NH10 reported occupancy of just about 10% in Morning shows. That sent shockwave across trade. Film also fared poorly in Noon shows with occupancy reported around 10-15%. However film picked up well from Evening onward and registered a decent occupancy in the region of 30-35%.
NH10 budget is estimated around 20 crore. Hence, film will need good numbers from India theatricals just to recover its investments. Film business on Saturday and Sunday is extremely crucial now, otherwise film need to trend exceptionally well in coming days.