In recent years film budget have just gone over the board. Main reason is exorbitant production cost and star prices. It is not that every film is doing fabulously well, but reason is hike in Satellite Right prices in last 4-5 years. But from last year with dip in TRPs of new films, TV Channels are not willing to pay the price makers demand for Satellite rights. Because of that now most of the revenues are needed to be recovered from theaters itself and films are failing to do so.
What surprising is a film like Baby which has received positive review from almost every corner is fighting hard just to break even, forget the profits. Baby is trending decently for weeks. Film has collected over 95 crore nett in India, but because of high cost is finding tough to make profit.
In midst all of these Badlapur has come as a breathe of fresh air at box office. Film is almost certain to make profit for all associated with project. It is not that film has taken whirlwind start at box office or trended exceptionally well. Reason is film controlled budget. This is the lesson need to be learn by the makers of other films. Badlapur is made on a total budget of 25 crore and if not all, most of the amount will be recovered from India theatrical itself. This is rarity nowadays. Plus film is doing well in overseas and also add revenues earn from Satellite and other non-theatrical rights.
If Badlapur cost control model had been followed by say Baby or other recent releases then those film might also been in Clean Hit category. Film like Baby which is for niche audiences and specially work in plexes should be made on controlled budget. Had film budget been within 50 crore, then it would have easily been the first Clean Hit of the year.
Better late than never. Hope producers will look into these factors in coming days and try to control their investment. They no need to cut on production quality part and content. But they can easily save around 5-10 crore itself from reducing unnecessary promotions.