Baby is struggling in weekdays at box office after a decent opening weekend. Film has again started slow in Thursday (7th day) Morning shows with occupancy in the region of 15-20%. After that film remained in lower level in Noon and Afternoon shows. Film picked up little from Evening onward and as per latest currently registering occupancy around 30%+. Collection in weekdays are steady, but problem is it is already in lower side.
Baby is doing extremely poor in mass dominated centers. Single screen business is poor, whereas Multiplex business is decent. Baby has now mainly to ride in multiplex power from here on as film is doing decent business there. Generally multiplexes show good jump in weekend and hope that Baby does so in second weekend.
Baby has collected around 60 crore nett in first 6 days at box office. Film in fact touched 50 in first 4 days and that is mainly due to Holiday extended weekend. From early trends film should collect around 3.5-3.75 crore nett on Thursday. Film first week collection is now heading for 63.5-63.75 crore nett mark.