Baby started slowly on Friday (1st day) Morning shows across India. Film open to occupancy in the region of 25% in Morning shows in multiplexes. Single screen which is little bit stronghold of Akshay Kumar also started on lower occupancy. Film picked up little in Noon shows with on average occupancy reported around 30%. This is bit shocking considering film is released in 2800 screens and still occupancy is in lower side.
However good news is that Baby is registering good jump everywhere as per latest reports. As per latest film is recording good occupancy of around 55% from the samples considered. That means film has picked up well after a slow start. Ground report of movie is also good as word of mouth is mostly positive. That means film should pick up well through the whole Holiday weekend.
Occupancy Report of Baby for Friday Evening shows (7 pm report) -
Delhi - 55%
Gurgaon - 65-70%
Mumbai - 50%
Pune - 55%
Hyderabad - 80-85%
Kanpur - 30%
Lucknow - 45%
Coming to opening of Baby, honestly trade has expected a better opening then what it is reporting. This means now film need big push in Evening and Night time to put up decent first day collection.
As far as initial word of mouth is concerned it is more or less good and that is a very good factor as Holiday weekend starts from Saturday (2nd day) till Monday (4th day). Definitely Saturday box office collection should be higher than today considering the word of mouth factor. Stay tuned for more updates on Baby.