PK has started well again on Wednesday at box office in Morning shows. Film has opened to 35% occupancy in early Morning shows which is fantastic. Drop from previous day is minimal and at places occupancy is nearly similar to Tuesday. After that film has hold up well and currently registering occupancy in the region of 35-40%. Drop in collection on Wednesday from Tuesday is around 10% which is absolutely fine.
PK is set to see good jump from Evening onward for two main reasons. Weekdays are seeing good growth in PK business in later part of the day as family audiences come out in numbers to watch the flick in theaters because of good word of mouth. Plus tomorrow is Christmas Holiday and that means mini-weekend of sort will happen in Night shows today. Growth is imminent now.
PK has collected around 135 crore nett in first 5 days and film is heading over 150 crore nett mark by the end of Wednesday. In fact film might close in on 155 crore nett by the end of the day. That means film is now certain to cross 180 crore nett on Christmas day which is just mindbogglingly stuff.