December 18, 2014

PK Ticket Prices are Hiked.

As contrary to media reports, PK movie ticket prices are hiked substantially from last releases. Around average hike of 15-20% took place. At places ticket are hiked by 10-15%, whereas at others it is as major as 25-30%. Earlier there are reports that PK ticket prices will not be hiked and will be kept normal. After lots of confrontation between exhibitors and producers this decision is taken finally.

There are few important points because of which ticket prices are hiked. First it is a festive season of Christmas and New Year which is about to start. Plus, generally there is price hike expected for big films which is around corner. Also, another important factor is exhibitors are bleeding the most after a worst phase of November and half of December at box office. They want to recover their cost and maintenance quickly and what is more better than a film by Aamir Khan and Rajkumar Hirani combo. Exhibitors are confident of the product in their hand and expecting that huge crowd will throng to cinema halls in next 15 days time or so. So, 'make hay while sun shine' is the motto for them.
What's bad for viewer? Yes, now tickets will cost more. Plus, add popcorn and convenience charges to it further. Will they spend so much on PK? Definitely yes, as brand Aamir Khan commands that. But would not have it been nice if ticket prices are kept normal, so that more footfall and word of mouth would have taken film to what it deserved.

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