December 12, 2014

All Eyes on PK as Action Jackson falters, Lull Before the Final Storm

Film is failing left and right at box office and it has all started after Happy New Year. No film has become Hit after HNY and that has been released way back on Diwali. November 2014 has been one of the worst in recent months. Even December is not that going well despite having big release in Action Jackson. There is also no big release this week and Action Jackson is set to lead the box office for 2nd week. So, will 2014 end on sad note. Absolutely no, as the biggest film of the year PK is still to be released in 7 days times and everyone, audiences, distributors, exhibitors are looking to it.
2014 been an average year which saw only one Blockbuster in Kick. There are only 2 films which crossed 200 crore nett mark in Kick and Happy New Year this year. As Bollywood is growing quantity of films are also growing. Screens are growing. Budget of the film has grown literally more than 30%+ from last year. Still cumulative business of the year is below of last year. That is extremely sad news. A good performance from PK will help that cause, but in a likelihood it now looks like 2014 aggregate will remain touch below 2013 business, despite growth in potential.

Now coming to PK the movie. It is one of the much awaited films of the year. With a stellar star cast of Aamir Khan, Anushka Sharma, Sanjay Dutt and Sushant Singh Rajput film should take fantastic start at ticket counters. Plus PK is directed by Rajukamr Hirani who only churners Gold at box office till date. No doubt same is expected from him with PK. As 7 days to go we will bring on the Box Office Prediction, Advance Booking and all details related to film during the course of release of the film. So stay tuned and do tell us what you feel about PK!

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