Action Jackson has taken slow start at box office on Friday (1st day) as reports from Morning and Noon shows are coming in. Opening in multiplexes are poor to below average. Whereas in Single Screen it has opened little better but still is lower than expected region.
Today is normal working day and film needs to pick up big from Evening onward. Otherwise film might be heading for an below average to average first day collection. Already exhibitors are bleeding because of horrific November and if Action Jackson fails to deliver than they have to wait for another fortnight till the release of PK.
Action Jackson has taken an opening of around 20-25% in Morning shows. After that film has picked up little in Noon with Occupancy in the region of 25-30% registered there. Occupancy in Single screens is above 30-40% from the sample received. Occupancy in Multiplexes is on average 20-25% for Noon shows.
Occupancy of Action Jackson for Friday Noon Shows in Multiplexes only:
Delhi - 20-25%
Gurgaon - 15-20%
Mumbai - 25-30%
Film business mainly in plexes is below par till now. Film needs to pick up there as it is riding on big budget and it simply can't survive on single screen business. Let's be optimist and hope that film picks up from Evening onward through the weekend to put up decent opening weekend total.