November 7, 2014

The Shaukeens movie Business, Economics and How Much need to be a HIT.

The Shaukeens starring Lisa Haydon and Akshay Kumar in special extended cameo is released today at box office. Although film is made on strict budget, it featuring Akshay Kumar has garnered immense buzz at least in trade. So, how much actually film needs to be a HIT at box office and how much it needs to recover the investment. Let's do the film economics.

The Shaukeens is made on a bankable budget of INR 45 crore. That is very much on decent level considering film budget are just going over the moon nowadays.

Makers are directly distributing the film and hence, whatever distributor share is earned from theatricals is coming to makers pocket.

The Shaukeens has recovered around 5 crore from Music rights already. Plus, film should recover another 15 crore (bare minimum and it can go upto 20 crore depending on film theatrical business) from sellting of satelite rights. That means makers are set to recover at least 20 crore from non-theatrical revenue itself. Thus, it needs another 25 crore theatrical Distributor share at most (means 50+ crore nett collection).

So, economics of The Shaukeens is very much simple. If film collects around 50-55 crore nett in India, then makers will recover their investment and break even. If film collects over 55-60 crore nett then will be a clean Hit at box office.

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