November 2014 has been in worst in some years. Every November in recent years have seen at least decent hits in past. But 2014 is absolutely colossal disappointment. Distributors and exhibitors are bleeding badly as films are failing right and left. In fact many exhibitors are unable to recover their maintenance cost. There were significant releases every week in The Shaukeens, Kill Dil and Happy Ending. Plus, next week there will be another important release in Ungli. But trade are so pessimistic now that have started already looking for December as there are two big releases in 'Action Jackson' starring Ajay Devgn, Sonakshi Sinha and Yami Gautam and 'PK' starring Aamir Khan, Sanjay Dutt, Anushka Sharma and Sushant Singh Rajput.
With November turning out an mediocre affair trade expecting that December might be one of the biggest months of the year if not the biggest. Till now October, August and July have been great months of the year. December is touted to surpass them all if all goes well. Trade expects a sure shot 100 crore+ from mass entertainer like Action Jackson. With songs of the film becoming popular with passing day, many in trade are also expecting that film might be a 150 crore film if content is entertaining. What's more trade is going one step further and expects PK to be the biggest grosser of the year and if content is excellent film has everything to be the biggest hit of all time.
Trade Expectation from December 2014:
Action Jackson - 125-150 crore nett.
PK - 200+ crore nett.
December cumulative business at least 325-350+ crore nett.