November 22, 2014

Happy Ending 1st Day (Friday) Collection Early Trends

Happy Ending had a poor start on opening Friday (1st day) at box office as per early reports are coming in. Film opened to 20% occupancy on Friday and after that showed limited jump here and there. From Evening onward film had decent occupancy of about 30% that also in multiplexes specially in big cities. Happy Ending performance in single screen is extremely poor from whatever news is coming in. 
This is shocking as Happy Ending had a good face value in Saif Ali Khan, Govinda and Ileana D'Cruz. Plus film had a big release across India. Film with such star cast should have taken an opening of at least 8-10 crore. But looking at early trends film will collect in the region of 5 crore nett mark and that also mainly due to decent business in plexes. Still these are estimates and large data is still to receive and accordingly final number will vary. Overall first day collection of Happy Ending is poor and film needs huge growth on Saturday (2nd day) and Sunday (3rd day) to put up a decent weekend at box office.

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