Bang Bang might have taken rollicking start in first 4-5 days at box office. But after that film has fallen flat and under performed from then on. In fact, film collected a huge 120 crore nett in first 6 days and that was Holiday in many parts of India. But after that film has collected a meagre 37-38 crore nett in next 7 days.
No doubt film enjoyed one of the best Holiday period and it has definitely failed to make most out of it. Film can't also give excuse of Haider being another release in this period as later was released in limited screenings. After 13 days of business (including 5 days of 2nd week) it can be assured that film has received average to mixed word of mouth and if it is released in other release date collection would have been much less.
Film collections are still good and that is mainly due to first 5-6 days of business. After that there is nothing to talk about. Good news is that Overseas business of film is excellent and it will definitely help the makers to recover as much amount as possible. Film is made on huge budget and it is now more or less certain that at least few distributors are in red zone now.
Coming to Haider now although film had a decent trending from day one, business of the film is still below par. Film started slowly and picked up well in weekends and sustained well in working days. But has just crossed 50 crore nett in 13 days despite having huge promotional activity and face value. One of the main reason for under performance is that film got much lesser screens in multiplexes and it is kind of suicidal to be release with Bang Bang. Film although got good screening in single screens, but audiences showed no urge to watch this flick there in this Holiday period.
Had Haider been released solo in any other release period with say 2000 screens, then it would have at least collected 10 crore more looking at the multiplex weekend potential. Film might touch and cross 55 crore nett in coming days, but chances are very slim that film will touch 60 crore nett in its lifetime now. Makers of the film should recover their investment and that is mainly due to the extended Holiday period film has enjoyed in first 5-6 days.