September 21, 2014

Daawat-e-Ishq Saturday (2nd Day) Collection

Daawat-e-Ishq has registered limited jump on 2nd day (Saturday) at box office. Film has collected an estimated 4.35 crore nett on Saturday with a jump of around 15% from day one. Jump is limited and this is danger sign as first day collection was also in mediocre level. In fact, film has got good release all across India and business should have been easily more.

Daawat-e-Ishq total collection after 2 days is approx 8 crore nett mark. Film first week collection is heading for 13+ crore nett mark which is much below expected level. Film had good face value in Parineeti Chopra and Aditya Roy Kapur, plus released in good amount of screens. 
Ideally film should had a 5+ crore nett first day business and weekend business should be in the region of 20 crore nett. But looks like film will fall short of the expected level by a big margin now. Film will definitely show some jump on Sunday for sure as expected. But now more important aspect is film needs to sustain well from Monday onward which is of out most importance.

Collection Breakup -

Friday - 3.75 crore nett.
Saturday -4.35 crore nett (est).

Total - 8.1 crore nett (approx)

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