September 19, 2014

Daawat-e-Ishq First Day Collection Early Trends.

Daawat-e-Ishq has a slow start on Friday at box office till latest reports are coming in. Although film has shown decent jump from Evening onward. Film took an opening of about 15-20% in Morning shows. After that film registered limited jump here and there to post around 25-30% occupancy for Noon-Afternoon shows. As for latest film is registering occupancy in the region of 35-40% which is still below par for the film.

Daawat-e-Ishq stars Parineeti Chopra and Aditya Roy Kapur and has decent face value. Film is well promoted also. An opening of around 40% on average for the day would have been better. Still film has got big release, much bigger than other release Khoobsurat and hence, should lead day one.
Currently, Daawat-e-Ishq is registering occupancy of around 55% in Gurgaon which is good. Occupancy in Delhi is around 35-40% which is strictly ok and could have been better. Occupancy in Mumbai is on lower side with around 30%+ reported.

As for early trends for the day, collection is heading for an average 5 crore nett range mark. Still its early days as Night shows are left and business will vary for day one looking at the performance of the film in night shows.

Occupancy Report for Daawat-e-Ishq for Friday Evening shows:

Delhi - 35-40%
Gurgaon - 55%
Mumbai - 30%+

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