August 23, 2014

Mardaani First Day Collection Decent, Others Washout

Mardaani had a decent first day at box office. Film has collected around 3.25-3.5 crore nett on Friday which is pretty ok considering film is riding on the name of Rani Mukerji. Film reports are decent to good and is expected jump on Saturday and Sunday.

Mardaani started slowly on Friday Morning shows registering just 10-15% occupancy. Film sustained after that and register little jump with each passing show. Film registered occupancy of around 15-20% for Noon-Afternoon shows. After that film picked up further and registered around 30% occupancy from Evening onward. Jump in later part of the day is on expected level considering weekend is approaching. Film perform decent in multiplexes specially in big cities. Whereas film business in Single Screen and interiors is poor.
Overall Mardaani should show growth through the weekend and put up decent numbers for First Weekend.

Coming to other new releases such as Katiyabaaz, Mad About Dance and others. They all are just washout with shows reported cancelled for 1st day. These film screening might be reduced from second day itself.

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