Entertainment has a slow start at box office on Friday (1st Day) Morning shows from the early samples are received from multiplexes only. Single Screen are just started and hence, reports are awaited from there. From whatever little information we have Single Screen have started little better than plexes in Morning shows.
Film has opened to 25%+ occupancy in Morning Shows which is a tad below than expectation level considering Akshay Kumar stars in the film. However today is working day and real trend will only be upward from here on and film should register good occupancy in later part of the day as weekend is approaching. To start with an occupancy in the range of 35-40% in Morning shows would have been nice to scored good 1st day collection as film should do much better in Evening and Night time.
Morning shows occupancy is quite similar in all places be it Delhi, Mumbai or Gurgaon. Even Hyderabad which opens well is also on lower side. But film has not taken any disastrous start by any means though and going by audience report and advance booking report film should pick up with day progressing.
Occupancy Report of Entertainment for Friday Morning Shows (Selected Cinemas, Multiplex only).
Delhi - 25%
Gurgaon - 25%+
Mumbai - 25%+
Hyderabad - 30%