August 22, 2014

Entertainment Second Week Collection

Entertainment has managed to collect decent numbers in 2nd week. Film has collected an approx 13-13.25 crore nett in second week which is pretty ok considering film screening was reduced big time because of release of Singham Returns. But looking at overall picture of Entertainment collections are below expectation. Entertainment total collection now stands at approx 68.85 crore nett mark.

Film did decent business in 2nd weekend, but registered significant drop each day in weekdays. Film is set to touch 70 crore nett and will do little more business after that. 

Makers might recover their investment when non-theatrical revenues are also considered. But it is the distributors and sub-distributors who are in red zone and lose noticeable chunk of money from the film.

No doubt film content is important for its success, but also proper marketing and good release dates are important for at least with films which are carrying big budget. Film just arrived before Singham Returns and had to pay the price for mediocre opening at box office in first week.

Collection Breakup - 

1st Week - 55.6 crore nett.
2nd Week - 13-13.25 crore nett (est).

Total - 68.85 crore nett (approx).

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  1. Hmm...really bad collection!!!
    Arjun Kapoor, Varun Dhawan and Alia Bhatt are bigger stars than Akshay SIR now.
    Kaisay din dekhney par rahey hain akshay SIR ko.
    Forget Kick & Singham Returns
    Now difficult to cross HSKD, 2 States & Ek Villain.

  2. “It is the distributors & sub-distributors who are in red zone & loss noticeable chunk of money from the film.”

    Wooow that's great....only Akki The Megastar Can Do This...Super Mega Stardom.