August 4, 2014

Entertainment Release Time is Perfect or Not. Hardship Ahead.

Many avid readers have asked this question many a times in last few days. Has the makers of Entertainment made the right decision by scheduling their film for theatrical release on 8th August 2014? Whether it should have chosen different release date specially somewhere in September 2014? 

First let us clarify what is wrong with Entertainment release date. Film will be coming after two weeks of Kick which was released in month of Ramadan and one week ahead of Singham Returns which releases on 15th August. So, it is somewhat sandwiched between two big films. 

Still Entertainment will get free run for one week, which is first good news. Reason mentioned as open week, as Kick 14 days theatrical run will be finished that means majority of audiences who have planned to watch that flick, might have seen the film by then. Plus, Kick screening will be reduced big time by then. 

As per early trade report Entertainment is set to get 2800-3000 screens from 8th August, which is wide release, even if that is not record breaking. With Entertainment having an ideal potential to collect 25+ crore nett in Single day, screens should not be an issue. Real issue is film buzz and content. Film buzz is not what it is in internet, social media or electronic media. Film buzz is whether audiences are planning to watch the flick in theater in first weekend or not. Plus, it is the film content which will take its course from 4th day onward.

As far as stardom of Akshay Kumar goes, he is without a doubt big draw at box office. But his star power at this moment is still one edge below the 3 Khans or Hrithik Roshan. However good business of Akshay's last outing Holiday might bring audiences to the theaters.

There is also another problem associating with the film. If film does good business in first week, then there will be issues of screen allocating between Entertainment and Singham Returns. Singham was a big Hit and being a franchise exhibitors are keen on giving that film much more screens for 15th August. But if Entertainment remains rock solid in 1st week, then scenario might change. 

As per our assumption for Entertainment first week is very crucial to collect as much as possible to be in safe side. Now a days film success is judged by minimum 100 crore mark barrier for big films and same goes for Entertainment also. Our thought is that Entertainment will run on its merit and if content is good film will do over 100 crore nett business in India. If its opposite, then it will be tough going as Singham Returns await in week time.

We will soon bring updates on Buzz, Release Count, Advance Booking, Box Office Prediction of Entertainment in due course of time. Watch this space.

Tell us your thought on Entertainment. How much film will do in its lifetime. What is your expectation and buzz in the comment section. Thanks.


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42 comments:

  1. 60cr max.flop.feel bad for akki sir,don't no y he follows every gd film with couple of craps.
    Omg was follwed by k786.s26 was followed by boss,ouatimd.rr was followed by joker!
    After entertainment's failure akki sir's stardom will b lower than ajay

    ReplyDelete
  2. Bollywood star ranking
    1aamir
    2salman
    3srk
    4hrithik
    5ranbir
    6akki
    7ajay
    8ranveer
    9arjun sid
    11varun
    12saif
    13emraan
    14ritesh
    15sushanth

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  3. i watched its trailer today feels this will be most faltu movie of akki's career so non-sense type a good film will always do good even a good film can dent a big budget mvi also but such a nonsensical mvi like entertainment doesnt hold any chance even if it has 4 months free run

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  4. U all stupid. U call it nonsense. But u know that it's music is superhit with most of chartbusrer songs and story looks so nice a dog and a man relationship with a lot of comedy and twists why are u called it a crap. U both r crap minded. U enjoyed a crap movie like kick but don't want to watch a comedy movie in theaters.

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  5. U all stupid. U call it nonsense. But u know that it's music is superhit with most of chartbusrer songs and story looks so nice a dog and a man relationship with a lot of comedy and twists why are u called it a crap. U both r crap minded. U enjoyed a crap movie like kick but don't want to watch a comedy movie in theaters.

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  6. @vijay not only us but entie nation doesn't want to watch entertainment.v all loved holiday but can't understand y akki sir punishes himself by frequently doing pathetic films like boss,k786,cc2c,entertainment etc that leads to underperformance of his good filns like omg,s26, holiday

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  7. I doubt that it will do 60 + crore life time.

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    Replies
    1. @ Virat Kholi ! you don't have to worry beta, akki is a self made super star. we all akki fans are very happy. he is doing 4 films per year. and still he is one of successful star of bollywood.

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  8. This comment has been removed by a blog administrator.

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  9. I like Tamanna Bhatia. Big mistake by Tamanna. She couldn’t sign Entertainment. Now it will be 3rd flop for Tamanna. Very sad.

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  10. Replies
    1. because you don't deserve to be on this site

      Delete
  11. beta virat tu to holiday ke time bhi bahut bhonk raha tha ki ye movie 60 cr karegi tu jab bhi muah dikhane ke kabil nahi raha tha or ab entertainment bhi hit hogi or tu wapis royega. tere ko akki se itni kya mirchi lagti he akki ne teri izat looti he kya jo tu uske piche bhonkta rehta he.

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  12. The article gives a lot of hope for Entertainment. On the contrary seems to b a very kiddish movie. Low buzz / appeal. Major Blockbuster and holiday period already gone by. Lot of family audience already watched kick. can't xpect them to shell out money again for a stupid movie like this. With Singham releasing on 15th , could b a disaster in waiting for this movie.

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  13. hny trailer on 15 august dhamaka.................................this dhamaka will repeat on 24 oct.....this diwali............................1000 cr hny..........................cant wait....................i cant control myself...........................

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    Replies
    1. abe pagal ho gayi hai kya neha kumari 1000 cr hahahaha..... agar HNY 120 cr se zyada chali gayi in india toh jo bole gi woh karu ga

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    2. #Neha...lolzZz.... Aysa srif sapno main soch te rahooo..

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  14. its entertainment will collect 200 cr.............................baap of kick.................holiday beats flopp jay ho.............akki is far better than sallu..............................holiday 2500 screen me aur jay ho 4500 screen me................phir bhi holiday breaks sallu jay ho records................love u akki...............waiting for 8 august........dhamaka

    ReplyDelete
    Replies
    1. you are too much neha kumar hahaha, how can entertainment earn 200 cr plus after one week singham returns ready to release, yeh saala ajay devgan hamesha sab movies ke bech mai ghuss jaata hai apni movies lee ke 22 august ko kar deta release

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    2. #Neha Kumari.....
      Its Entertainment is not Holiday type of Movie So why u thinking about dat...
      Accha movie ko Accha bolona sikho.. Kick is awesome movie...
      Kick nd holiday both r remake..... i honestly speaking Holiday full copy from telegu but kick is not full copy cat like holiday..
      My Rating holiday 8/10
      Kick 9.5/10..

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  15. akki is real hero of country wo apne stunt khud karta h use kisi duplicate ki jarurat nhi entertainment is full of entertainment and will surely goes above 100cr

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  16. MAX 80/90CRS BAD FEEL FOR AKKI

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    Replies
    1. @ no need for bad feeling. we all akki fans are happy, bec akki is doing 4 movies per year. and all of them releasing on regular weekend. and still his success rating is more than 80%

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    2. definitely agree with you Gul Pari, Akki deserve to have a chance to release his movies on EID DIWALI and CHRISTMAS... then his movie will smash all records of boring movies like K-3 and D-3 which did not deserved 100 too...

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  17. Producers/directors of Entertainment have to blame themselves for choosing worst release date of 2014. They have killed film themselves

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  18. Replies
    1. If singham returns can pushed 22nd august then Entertainment will definitely earn 100 cr

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  19. faizan, i have no problmen from srk, amir, hrithik or akki, but have their fans. you can check all comment of this site about salman & kick. So sorry I am helpless.

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    Replies
    1. Rohit bro u talked about entertainment movie i reply u about entertainment movie and it is reality if Singham Returns pushed to 22nd August then definitely Entertainment make earn 100 cr at least... comedy movie woh bhi Akki sir ki aur hit naa ho impossible bro

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  20. akki is far better than sallu.................akki holiday beats sallu dreams project flopp jay ho collection..........boss is boss...................

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    Replies
    1. Yess Akkhi is to much better dan Sharuk.....
      Akki acting is not over acting like Sharuk... yes he is a great actor

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  21. if its entertainment will release in 5000 screen like sallu kick.............then it will collect 300 cr in two weak only......................power of akki..................akki is far better than sallu....................

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    Replies
    1. So True,, but these peole will never understand this fact. No actually they dont want to.

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  22. akki dhamaka................on 8 august

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    Replies
    1. Akki is my fav hero but there is a big bad luck with Akshay sir and her name is Tamanna Bhatia so it is tough that movie will hit i think movie will be an average

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  23. Akkay My Favt...
    Its Entertainment Cant Beat Kick.... Cause its time for Khans....
    Sajid nd Farah flims cant beat kick.....coz Humsakal Sob seye bada flop tha....:(

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  24. entertainment beats kick collection.................bhul gaya holiday sallu jay ho ka kya hal kiya tha

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    Replies
    1. Agar Hoga To Acchi Baat hain...Magar sister over confidence Main Maat Jiyo keya patha Kaal ho na hou... :P

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  25. hello. Go ansd watch comedy blast.

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  26. first of all SRK rough and tough h hi nhi to krega kesa manage. meri sbse ye guzarish h, ki happy new year dekhne koi na jaye. stop watching movies of srk

    ReplyDelete