August 25, 2014

Entertainment Falls on Third Weekend

Entertainment had absolutely low collection in 3rd weekend. Film had further setback as far as screening is considered for 3rd week, which is reduced hugely because of new releases specially Mardaani. Plus, Singham Returns is also running well in theaters. 

As per estimates, Entertainment has collected around 1.4-1.5 crore nett in 3rd weekend which is significant drop from previous weekend. Film though had a decent second week and it was expected that film may again hold well after a slow start.

Entertainment total collection after 17 days is 70+ crore nett. Now there is not much scope for the film to collect further significant in coming days. Film lifetime collection will be wrapped up in the region of around 72 crore nett.

Entertainment suffered from poor release date as film did trended decently and business would have been better if released with proper date. Had film got two open week or for that matter not sandwiched between big releases like Kick and Singham Returns had done much better business than what it is doing right now. Except a few most of the distributor are set to lose money with the product and that is sad part about it as makers didn't gave importance to good release date.

Collection Breakup - 

1st Week - 55.6 crore nett.
2nd Week - 13,2 crore nett.
3rd Weekend - 1.4-1.5 crore nett (est).

Total - 70.2-70.3 crore nett (approx).

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  1. I also said before release, Producers/directors of Entertainment have to blame themselves for choosing worst release date of 2014. They have killed film themselves.

  2. If Singham Returns was released between Kick and Entertainment then Singham ka is se bhi bura haal hona tha.
    yeh toh Akki ka power hai ke 72 cr ho gaye