Big release Entertainment starring Akshay Kumar and Tamannaah Bhatia is about to release on 8th August, 2014 that is tomorrow. There is a lot of expectation from Entertainment as Akshay has just delivered a Hit in Holiday this year. Hope with Entertainment he delivers back to back another one in 2014.
Entertainment Running Time is around 2 hours and 21 minutes. Film is been released after full two weeks of Kick and there might be an urge by audiences to watch this flick in theaters. Only issue might be Singham Returns releasing next week and hence, first week business of film is extremely important.
Although there is Kick wave at box office and film is doing Historic business, still film will be into 3rd week when Entertainment releases. Hence, there should not be any major issue as such. Entertainment is set to get around a very good 2800-2900 screens this Friday. These are estimations and numbers may go as high as 3000 by tomorrow Morning. This is big enough screens with ideal potential of 25+ crore nett in a Single Day. But tomorrow being working day 50-60% occupancy will be good for the film to start well at box office. That means if film registers 50-60% occupancy then 14-16 crore nett for first day is expected. These are realistic numbers to start with and anything above that will be icing in the cake. Also film will be released in a significant 400 screens in Overseas.
Coming to advance booking report of Entertainment. Film has registered decent advances of around 20% at box office till 6 pm today. Generally Akshay Kumar films don't depend on Advances as much. Film is also expected to do well in Single Screens as Akshay has a good following there. Advances suggest film should at least take a decent opening at box office tomorrow. Rest is upto the content of the film. If audiences like the film, then it should show good growth through the day and through the weekend.
Advance Booking Report of Entertainment from Samples Received (Selected Cinemas - 6 pm Report) -
Delhi - 21%
Gurgaon - 13%
Mumbai - 19%
Screen Release Count -
India - 2800-2900
Overseas - 400
Worldwide - 3200-3300