August 16, 2014

Entertainment 2nd Friday (8th Day) Collection

Entertainment has collected a decent 3.5 crore nett on 2nd Friday (8th Day) at box office. Film got benefit of Independence Day Holiday, but also its screen are hugely reduced from release of Singham Returns. That means Holiday benefit is compromised by the reduced screen count.

Film had a below expected first week and that is mainly due to moderate start from first day. Film although did reasonably well in weekdays. Now second week has become crucial for the film and need to do good business despite there is a big offset in the name of Singham Returns.

Entertainment screens are reduced by 75-80% in second week. But still film did good business on 15th August and hold well from previous day. Second Friday collection has ensured that film will now do decent second weekend business in the region of 10 crore nett. Entertainment should touch or go past 70 crore nett by the end of second week now.

Collection Breakup - 

1st Week - 55.6 crore nett.
2nd Friday - 3.5 crore nett (est).

Total - 59.1 crore nett (approx).

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  1. Akshay is getting disrespectful total with a dull opening. So entertainment has no chance to cross 100 cr. at the box office. SURE FLOP.

  2. Hit to ho gayi bhai 45 cr ki film itna kamaya