June 27, 2014

Humshakals First Week and Thursday Collection

Humshakals has collected around 3-3.25 crore nett on Thursday (7th day) at box office as per estimates. Thus, film first week collection is 55.2 crore nett approx. Film 1st week collection is decent, but it could have been much more considering first weekend collections were huge. Film collected around 38.85 crore nett in opening weekend, but collected below par 16.35 crore nett in weekdays.

Film word of mouth is mixed and that's why even after a fabulous start at box office it showed significant drop in each weekdays. What's more film screening is reduced hugely because of release of Ek Villain this Friday (Today). 

Film might see a major drop in business in 2nd week because of the release of Ek Villain. Let's wait and see whether the film can sustain in 2nd week or not. Anyways film is safe as majority of its investment are already recovered theatrically. In addition to it, there is non-theatrical revenues, overseas revenues and Indian theatrical business from 2nd week onwards.

Collection Breakup -

Friday - 12 crore nett.
Saturday - 12.1 crore nett.
Sunday - 14.75 crore nett.
Monday - 5.1 crore nett.
Tuesday - 4.3 crore nett.
Wednesday - 3.7 crore nett.
Thursday - 3-3.25 crore nett (est).

Total - 55.2 crore nett (approx)

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