June 10, 2014

Holiday Tuesday Business Latest Update. Looks Steady.

Holiday - A Soldier is Never Off Duty has shown big jump in collections again in Tuesday (5th Day) Evening shows onwards. Film took slow start and open to 17-20% occupancy in Morning shows and after that it showed little jump in Noon and Afternoon shows. 

But film has shown good jump in Evening shows and is registering around 40% occupancy right now, which is nearly same as on Monday Evening shows. There is literally no drop in collections in multiplexes if Evening shows are compared for Tuesday vs Monday. Family audiences are coming in numbers to watch this flick and looks like good word of mouth is out in public.

Holiday is right now registering occupancy of around 45% in Delhi city. Occupancy for the same is around 45-50% in Gurgaon. In Mumbai it is registering occupancy of around 35%+.

Occupancy Report of Holiday for Tuesday at Selected Cinemas (Multiplexes only)

Delhi - 45% (17-20% in Morning shows).
Gurgaon - 45-50% (17-20% in Morning shows).
Mumbai - 35% (20% in Morning shows).

When Holiday Tuesday occupancy is compared to Monday occupancy report. Film has registered just around 10% drop on average in collections in Morning, Noon and Afternoon shows combined. But when Evening shows occupancy is compared between Tuesday and Monday, then collections are nearly in same range with hardly any drop. That means collections of Tuesday are rock solid with minimal drop recorded here and there from Monday. Major single screen report for the day is still to be received and if that is steady from yesterday, then expect a good 5th day at box office.

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