June 8, 2014

Holiday Sunday (3rd Day) Collection Update.

Holiday - A Soldier is Never Off Duty is doing pretty well on Sunday (Third Day) all across India be it in Metros or Interiors. Film is just rocking in multiplexes, whereas it is good in Single Screens from whatever reports are received from there on. 

Film has opened to 45-50% occupancy in Sunday Morning shows. After that film has shown reasonable growth through the day and is now registering occupancy of around 70%+ literally everywhere in Evening shows specially in plexes. Many shows are reported Housefull or near about Sold Out which should be the case for big films specially like Holiday.

Holiday has collected around 24.5 crore nett in first two days and somewhat under performed specially in single screens. But it need big pick up today to put up decent numbers for the weekend and if it stands any chance of aiming for 100 crore nett mark in coming days. 

A collection of 15-16 crore nett on Sunday would have ensured good jump from previous days, but it needs much more than that, as it needs to collect as much as possible in first weekend itself, which is of outmost importance nowadays. Ideally if film collects in the region of 17-18 crore nett for Sunday then it will be good job done. Anything more than is just icing on the cake.

Latest Occupancy Report of Holiday from Sunday (Selected Cinemas, Multiplexes Only)

Delhi - 45% (Morning), 50-55% (Noon-Afternoon), 70% (Evening).
Gurgaon - 50% (Morning), 60-65% (Noon-Afternoon), 75-80% (Evening).
Mumbai - 45-50% (Morning), 60% (Noon-Afternoon), 75% (Evening).

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