Holiday - A Soldier is Never Off Duty (2014) movie starring Akshay Kumar and Sonakshi Sinha has collected a very decent numbers for first day at box office as per early estimates. Datas are still pouring in. From early trends film has collected around 12-13 crore nett mark, which is quite decent considering film had a sedate start at box office on Friday Morning shows. Still lot of circuits data are still to receive and actual may vary.
Holiday started slowly on Friday Morning with registering occupancy of around 30% for Morning shows. Film then showed reasonable growth in Noon and Afternoon shows of occupancy around 35%. However as from Evening film picked up as predicted and registered good occupancy in the range of 50%+ literally everywhere. That ensured decent first day collection of the film.
Film word of mouth is good and it should translate good box office numbers for 2nd day (Saturday) and 3rd day (Sunday). If jump is shown by the film in the opening weekend, film might be heading to be the 3rd 100 crore film of the year. Stay tuned for actual numbers.