June 6, 2014

Holiday First Day (Friday) Collection Early Trends.

Holiday (2014) Movie starring Akshay Kumar and Sonakshi Sinha has taken a decent start at box office on 1st day. Film open to sedate 30-35% occupancy across India in Morning shows. Film has after that sustained well and showed growth here and there and currently registering occupancy of around 35-40% on average for Noon shows. 

This is catch 22 situation for Akshay Kumar. Yes, his latest offering has embarked slightly lower opening then his biggest hit till date 'Rowdy Rathore' and also from last year post IPL offering 'Yeh Jawaani Hai Deewani'. But honestly pre-release buzz of Holiday is lower than both mentioned film. That's why it is taken that film have to depend on word of mouth of audiences and interestingly that is positive from first report out.

Also, being today a working day film main potential will be shown in Evening and Night shows, when regular family and weekend audiences will come out in numbers. If jump is good in Evening and Night shows then expect a good first day for Holiday. What good is the advance booking report for Night shows, which is quite positive. So, jump is much on the cards.

Though it is too early to make any predictions, film is right now heading for a decent first day number of anywhere between 11-15 crore nett. Yes, numbers are much lower than Yeh Jawaani Hai Deewani first day (around 19.5 crore nett), which released in same time period last year. But, still its not that bad. Plus, if jump is big in Night shows, numbers may shoot further up then the present trends. So, let's keep our fingers crossed.

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