June 16, 2014

Holiday 2nd Monday (11th Day) Collection Update.

Holiday movie has opened steady to decent on 11th Day (2nd Monday) at box office with 20% on average occupancy reported for Morning and Noon shows. This is on expected lines as film weekdays business has shown good jump in later part of the day specially in Evening and Night shows. As samples are received from selected multiplexes film today opened to 15% occupancy in Morning shows. After that film has shown little jump here and there to register occupancy of around 20%+ in Noon shows, which is decent.

Film is registering good occupancy of 25%+ in Delhi as per latest. For the same occupancy in Mumbai is around 15-20%. In Gurgaon as per latest occupancy is on little lower side with 15% recorded.

Occupancy Report for Holiday for 2nd Monday in Selected Cinemas (Multiplexes only) - 

Delhi - 25%+ Noon / 20% Morning.
Gurgaon - 15% Noon / 15% Morning.
Mumbai - 15-20% Noon / 15% Morning. 

Holiday first aim for the day will be to collect a decent figure of around 3 crore nett atleast. Anything more than that will be very good. Film will also aim for 100 crore nett to be achieved by this week itself and for that film needs to collect around 12+ crore nett in next 4 days. Realistically that is possible if film holds well on 2nd Monday and after that show superb trending through the next 3 days.

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