June 13, 2014

Holiday 2nd Friday (8th Day) Collection Update.

Holiday movie has started slow on 2nd Friday (8th day) at box office in Morning shows. After that film has sustained well in lower range through Noon shows. Good news is film is registering decent sort of growth from Afternoon shows and that suggest film should again pick up well in Evening and Night shows like previous days.

Holiday opened today to 15-20% occupancy in Morning shows. Film remained on that level in Noon time also. Film is right now registering occupancy in the range of 25% on average for Afternoon shows.

Holiday has managed to retain majority of its screens from 1st week which is good news for the film. Around 55-60% screens are retained by the film and that is enough for putting good numbers in second weekend.

Collection on 2nd Friday may see a drop from 1st Thursday, as today is working day and there is reduce of screens. Film will target a bare minimum of around 4+ crore nett for 2nd Friday and 17-18+ crore nett for 2nd weekend. Anything more than that will be fantastic numbers for the film in second weekend. Plus, film should again show a good jump on 2nd Saturday (9th day) and 2nd Sunday (10th day) as word of mouth of the film is positive.

Occupancy Report of Holiday for 2nd Friday at Selected Cinemas (Mulitplexes only) - 

Delhi - 35% Afternoon (20% Morning-Noon)
Gurgaon - 20% Afternoon (15% Morning-Noon)
Mumbai - 25% Afternoon (20% Morning-Noon)


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