June 7, 2014

Holiday 2nd Day (Saturday) Morning Shows Collection Update.

Holiday - A Soldier is Never Off Duty has taken a stronger start on Saturday (Second Day) at box office as far as Morning shows is concerned. Film has opened to nearly 40% occupancy in Morning shows in multiplexes as compared to 30% in Friday Morning shows. Single Screen is just started and reports are awaited from there. 

From early reports looks like film positive word of mouth has carried from yesterday, that's why a better start on Saturday Morning shows reported. Film opened to decent to good occupancy of 40-45% in Mumbai City in Morning shows. Occupancy for the same in Gurgaon also is good with 40-45% reported. Delhi has opened to similar occupancy as on Friday Morning with 30% occupancy reported there, which is however on little lower side.

Holiday had a decent first day number of around 12-13 crore nett* and it needs a big push on 2nd day to have a good opening weekend collection. As for Advance Booking report of later part of Saturday. It is good and expect a good jump in Evening and Night shows again.

*Actual numbers of Holiday First Day Collection is awaited.

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