Holiday - A Soldier is Never Off Duty has collected a very decent 12.15 crore nett on Friday (First Day) at box office, despite having a slow start on Friday Morning. Around 15 crore nett first day business would have been ideal start for the film, but actuals are not that disappointing though.
Both Multiplexes and Single Screens started slowly on Friday Morning and slowly showed growth with each passing shows. From Evening onwards film started registering good occupancy of around 50% or even more at places. Overall first day average occupancy for the film is approx 36% which is somewhat strictly ok.
Holiday needs good pick up on Saturday (2nd day) and Sunday (3rd day) to put up good numbers for the weekend. As early report of Saturday is coming in film is performing better than Friday specially in all India multiplexes. Hope single screen also do well or at least be on par with Friday.
Looking at trends 40 crore+ first weekend is on the cards, but if film has to push for 100 crore and above target need to push more and be in the range of 45-50 crore nett mark by the end of Sunday.