April 18, 2014

2 States First Day (Friday) Collection Early Trends. Huge in Multiplexes.

2 States has taken a outstanding start in all India Multiplexes on 1st Day (Friday) at box office. Film started with 60-70% occupancy in plexes specially in metros in Morning shows. After that film has sustained well and now registering 80% occupancy which is excellent. Film has started decently in single screens from whatever reports are received. Occupancy in single screens right now is around 40-50%+ from few samples received. Major report is awaited from there. Still occupancy is good considering multiplexes will take care of majority of business.

Film is set to big start at box office as buzz of the film is good and is releasing on Good Friday Holiday. But film has outdone all expectation and box office opening can be touted as bumper considering film face value.

Occupancy Report for First Day in Selected Multiplexes:

Delhi: 70% (Morning), 80-85% (Evening).
Gurgaon: 70% (Morning), 90% (Evening).
Mumbai: 70% (Morning), 75% (Evening).

Though it is too early to make any statement, but looking at the trends don't be surprised if film first day collection ends up near 10 crore nett mark or even higher, which is monstrous considering film face value.

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