March 14, 2014

Queen Marching Towards 'King' of Box Office. Second Weekend Crucial.

Queen has emerged as surprise winner at box office despite a slow start on Friday. Film has trended exceptionally after a slow Friday and in fact collections just got better with each passing day. Film collected around 9.8 crore nett in Opening Weekend. But it collected further astonishing 8.7 crore nett in weekdays which is just drop of around 10-12% from weekend numbers.

Coming to second week, first battle is won by Queen as it has retained majority of its screening from last week despite a big release in Bewakoofiyaan. Bewakoofiyaan the new release snatched most of the screens of Gulaab Gang and Total Siyappa.

Queen has opened to better occupancy on 2nd Friday in comparison to opening Friday. But since, screening is less than day one numbers may come in the same range. Strong word of mouth has helped to build audiences for the film. We expect a strong second weekend from Queen which should be on par with First Weekend. Film is now slowly emerging as strong candidate for a Clean Hit, may be even Super Hit who knows. 2014 has been literally dull with only few plus films in Yaariyan (Hit), Gunday (Semi Hit), Jai Ho (Above Average), Hasee Toh Phasee (Above Average) and Highway (Above Average).

So, just wait for few days as this 'Queen' may soon emerge as the 'King' of box office.


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