February 21, 2014

Highway First Day Collection Early Trends.

Highway is heading for a decent first day (Friday) at box office as per early trends. Although film started slow at box office with occupancy in the range of 20% in Morning shows, it is now picking up big time and almost collections are double in Evening shows as reported from many cinemas across India. 

Highway is made on controlled budget and has literally no face value except Alia Bhatt. Still Highway has managed an opening of 20% in Morning shows and occupancy for Evening is around 40%+ which is good.

Delhi has registered occupancy of around 40% for Evening shows in comparison to 20-25% in Morning shows. Gurgaon is good with occupancy of around 45-50%+ in Evening shows as compared to 15-20% in Morning. In Mumbai occupancy reported for Evening is around 35-40% in comparison to 20% in Morning.

Highway with its niche content and genre is feared by many in trade of washout numbers on Opening Friday. But that is not the case anymore and if same trend as shown on Opening Day (till last report), continues for the rest of the weekend, then it might be one of those surprise Hits in recent times to come. Fingers crossed.

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