Darling of masses, Salman Khan is set to return to big screen in a few days time after a long wait. He had no releases in 2013, whereas his rivals tasted big success in 2013. Salman Khan will have a normal release after a long time with Jai Ho on 24th January, 2014. His last normal release was Ready (2011) without any Holiday benefit, but it still rocked box office then. Will Salman repeat that success with Jai Ho. Reason is Salman last few releases like Bodyguard (2011), Ek Tha Tiger (2012) and Dabangg (2012) all were Holiday release. Bodyguard and ETT got benefit of EID, whereas Dabangg 2 had the benefit of Christmas and New Year Eve.
However, Jai Ho will not get any benefit of Holidays. Even 26th January falls on Sunday. So, will Jai Ho create storm and new records at box office? Or, it will ride on Salman star power and word of mouth? Or it will fall flat?
Jai Ho being one of the much awaited release of the year 2014 and definitely the first mega release of the year, has lots in stake. First it has to shine well from day one and secondly it has to climb huge monumental success of Dhoom 3 and challenge it, which records right now seems literally unbreakable. Even Salman's dear friend Aamir Khan has started promotional campaign of Jai Ho in Twitter and Facebook. Hope Aamir's lucky charm also helps Salman in a big way.
Salman has always maintained that box office success is most important and everyone should make profit from film business and film should be entertaining. So, with so much expectations on Jai Ho, hope he again shines at box office in a big way.
Jai Ho also stars Tabu, Daisy Shah, Danny Denzongpa, Santosh Shukla in pivotal roles.
We will soon bring the Box Office Prediction of Jai Ho. So, stay tuned.