January 31, 2014

Jai Ho Crucial Second Weekend Test Begins.

No body has ever thought that a Salman Khan film will struggle to make it to Hit zone at box office. Salman has given 5 back to back Blockbusters, which is rarity nowadays at box office as films struggle to reach Hit status many a times. But his 6th outing with Jai Ho is struggling at box office. Jai Ho has collected around 88 crore nett in the first week. Film now needs to put up good second weekend/week collection to be in Semi-Hit or Hit zone.

Jai Ho has able to retain around 55-60% screens from last week which is pretty good. That means film has enough potential to earn significant in 2nd weekend/week. 

Although from early reports, film has opened slow at box office on Second Friday. But there are chances that film might pick up from Evening onwards and through the weekend. 

Film will try to collect near about 20 crore nett in the second weekend for sure. Ideally it would expect even more, but that looks unrealistic now. If film manages that then there is a chance of going near 30 crore nett range in the second week. This are bare minimum expectation and if Jai Ho achieves these numbers, then by the end of its lifetime run film will enter the Hit zone. Rest is upto the audiences now.

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