October 19, 2013

Boss Saturday Opening Update for Morning Shows.

Boss has sent shockwave to industry specially with the collections received for Friday. Shockwave because on Friday, Single Screens registered significant drop from the previous days. Already multiplex business was in lower end, but SS was the saviour for the film till now. With SS performing below expectation that doesn't augur well for the weekend.

Now coming to Saturday opening at multiplexes specially. In Multiplexes, Boss has taken an opening of around 25-30% which is better than Thursday and Friday. That is positive news amidst all bad news coming in. Single Screen just started and reports from few selected cinemas are that film has opened to similar or better occupancy then on Friday. In Delhi and Gurgaon opening is decent with around 30% for Morning shows. For the same in Mumbai is around 15-20% which is again low like previous days.

Boss is not just looking for bigger collections then on Friday, but much bigger in numbers as Friday was below average. Film will find it tough to touch 50 crore nett mark in opening weekend and realistic target looks like around 45 crore nett mark. Saturday and Sunday is highly important for Boss if it has any outside chance to go near 100 crore or even crossing it. Otherwise film will fall short of that mark.

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