Phata Poster Nikla Hero running time is around 2 hour 27 minute. Film is getting a big release of around 2000 screens right now as per estimates. Screens are still locked out and final numbers may vary. PPNH is carrying a good buzz in trade and looks like film will take a good opening on Friday at box office. Film advance booking is already started and we will put details by today evening about that.
Shahid Kapoor is currently having a low run at box office with both his last films Mausam and Teri Meri Kahaani going onto become disasters. But everything might change with PPNH. PPNH is directed by Rajkumar Santoshi and a lot its expected from him. Plus there is Ileana D'Cruz who had a dream debut in Bollywood with Barfi!.
PPNH is a fun filled Romantic Comedy. Songs are already out and is carrying good feedback among listeners.
Coming to budget of the film it is around 40 crore including film marketing and publicity. Although film having a significant budget film still will recover good chunk of money from Satellite, Music and Home videos. Film should easily recover a moderate amount say 15 crore from non-theatrical revenue and Overseas. That means film needs another 25 crore to recover from India Theatricals and anything above it will be profits. For that PPNH needs around 50-55 crore nett to break even and anything more than that will be profits for the makers.