August 19, 2013

OUATIMD Monday Collection Update. Drop Everywhere.

Once Upon Ay Time in Mumbai Dobaara has opened to lower occupancies on Monday Morning shows literally everywhere in India. Film picked up a little with the day progressing, but occupancy is still on the lower side. OUATIMD had a moderate opening weekend and has collected around 40+ crore nett in First 4 days. With Film not showing any major jump on Saturday and Sunday, it was expected that film may hold a little bit on Monday, but that is not the case anymore.

If OUATIMD had collected somewhere in the region of 15-17 crore nett at least on Sunday, then a drop of 50-60% or more would have been justified. But when Sunday collections was around 10+ crore nett, then a big drop is just inexcusable. OUATIMD has opened to 15-20% occupancy in Morning shows. After that film has shown little bit growth and registering an occupancy of around 25% for the later half of the day.

Film opened to low occupancy of around 15% in Delhi and Gurgaon. Occupancy in Mumbai is also on lower side with 20% registered for Morning shows. As for the Afternoon and Evening shows film is registering an occupancy of around 25% in all the three cities Delhi, Gurgaon and Mumbai.

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