August 12, 2013

Chennai Express Monday Collection Update. Morning Shows.

Chennai Express has taken a slow start on Monday (Fourth Day) Morning shows all over India. It is bound to happen on 4th day, as it is working day and also Opening Weekend (100+ crore nett) was humongous, earth shattering and record breaking for the film. But surprising news is coming from Northern Part of India, where collections are lower than expected. 

Chennai Express has registered an occupancy of 25% in Morning shows across all India from the sample received mostly from multiplexes. Occupancy in Delhi and Gurgaon City is around 15-20% on average. In Mumbai City occupancy is better with 25-30% recorded. In Hyderabad City which saw a gigantic occupancy of 95%+ for whole weekend, has registered an occupancy of 50% which is good.

In the opening weekend of Chennai Express, Saturday was the most lower performing day collecting 28 crore nett. But even on Saturday, CE got 70% opening in Morning shows. If we compare Monday collections in Morning shows to Saturday then also drop is more than 50-60% in almost all centers, except a few. Plus, ticket prices will be lower as weekday starts.

There is no doubt that Chennai Express will show pick up with day progressing and it should be big as Morning is slow to start. Also, hope that Single Screen report which is still to be received will show lesser drop. Hope second half of the day makes up for the slow start in Morning shows. No doubt Chennai Express has recorded historic collection till Sunday. But real test for sustainability starts from today, if huge lifetime collection is needed.


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