August 7, 2013

Chennai Express Gets Record Paid Previews for 8th August

Chennai Express has got record screens for Thursday Paid Preview all India. Film is getting released all India on 8th August around 6 pm onwards. With so much buzz for the film, undoubtedly film screening from 6 pm onwards is justified. In fact many cinemas are reporting shows on the number of 10-12 even after 6 pm. Without doubt CE will break all previous records for Paid Preview by a big margin.

In Delhi Cinemas has got huge release on Paid Preview for example CineMAX: Pacific Mall, Subhash Nagar (12 Shows), DT Star Cinemas: Vasant Kunj (14 shows), DT Star Cinemas: Saket (12 shows), DT City Centre: Shalimar Bagh (8 Shows). This kind of shows are difficult to generate even by big films in a single day. Huh!

In Gurgaon also, Cinemas such as PVR: MGF Mall, Gurgaon, PVR has got 12 Shows, whereas Ambience Mall - Premiere 8 shows.

Coming to Mumbai Cinemas such as PVR: Phoenix, Lower Parel has got 11 shows, whereas Cinepolis: Neptune Magnet Mall, Bhandup(W) has got 11 shows and Movietime: The Hub, Goregaon has got 11 shows.

These are sort of records and story is same for A, B and C centers all India. Every big and small multiplexes are at least releasing 4-5 shows on Thursday as Paid Preview. Earlier Paid Preview for film was around 1 show or at most 2 shows that also in selected cinemas. With Chennai Express scenario is totally changed. Paid Preview of CE will start at 6 pm and last will start as late as midnight. In fact Paid Preview of Chennai Express can be renamed as Full India Release of Chennai Express from 6 pm onwards all India. As for Thursday collection it will be huge, but how much that is another question to be answered.

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