Chennai Express has broken all record at box office be it in India or Overseas. Now it is time for strengthening the records so that it becomes a tough challenge to break in coming days. Film is on set for new benchmark, its now how big the benchmark are. For that Third Sunday and Third Weekend is highly crucial.
Good news is for movie and SRK fans is that film has started well on 3rd Sunday and is showing better collections from 3rd Friday and Saturday. Film has opened to almost 40-45% occupancy (as from samples) and is sustaining well through the day despite already into third week. Infact occupancy should increase by the afternoon and evening shows. An occupancy of 50-60% for the day is on cards, which is just outstanding.
Chennai Express is right now the biggest grosser of 2013 and all time with 202.7 crore nett till yesterday. With the end of third week film should touch 212 crore nett going by the early trends. With such fabulous collections coming in for third weekend, CE will now definitely aim for a 220 crore nett mark which will be just outstanding achievement by the film. No doubt a Krrish 3 or a Dhoom 3 will come later in the year, but for crossing 200 crore nett, one needs superb trending which is currently Chennai Express is enjoying right now.