July 5, 2013

Lootera and Policegiri Opens Slow at Box Office.

There are two films releasing this week at Indian Box Office. First is Lootera starring Ranveer Singh and Sonakshi Sinha in lead roles. And second is Policegiri starring Sanjay Dutt, Prachi Desai and Prakash Raj. Both film has opened to 20-30% opening at the box office. 

Lootera has opened little better in multiplexes, mainly in A list cities. Occupancy of Lootera in multiplexes is around 25-30% on average for the Morning and Noon shows. In B and C centers film is poor and will need good word of mouth to pick up. Still later half of the day is remaining which generally shows good growth as weekend is approaching. Hope same happens for Lootera.

As for Policegiri Sanjay Dutt is making a comeback as Hero after a long time. Film has action and full on masala. Still films opening is below par. Film has made a decent opening in single screens but it is still in 30% region. In multiplex occupancy of Policegiri is extremely poor. Occupancy in multiplexes ranges from 10-20% on average. Policegiri will also need good word of mouth to show good jump through the weekend. Collections will definitely show jump in later half of the day as generally happens.

Latest Occupancy Update as on 3 pm Today (Multiplexes Only)
Lootera - Mumbai: 25-30%. Delhi: 30-35%. Gurgaon - 45-50%.
Policegiri - Mumbai: 10-15%. Delhi: 25-30%.

Early Trends - Both Lootera and Policegiri has hardly shown any growth through the day till now (3 pm) and that says that both film will struggle to put up a decent first day numbers.

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