July 19, 2013

Bhaag Milkha Bhaag First Week Collection. Excellent

Bhaag Milkha Bhaag has collected a superb 52 crore nett in its 1st week at box office. Film remained extremely steady on weekdays and it ensured the film go easily past half-century in the first week itself. Film collected around 32+ crore nett in its opening weekend and almost collected 20 crore in weekdays. 

Bhaag Milkha Bhaag is made on a big budget of 50 crore (including the cost of PA + Marketing). Film has recovered substantial amount from Satellite, Music Rights already. Also, it recovered a big chunk of investment from India and Overseas theatricals as film has done exceedingly well business in the first week itself. That means makers are in safe now. If BMB does good collection in 2nd weekend also, then distributors will also be in safe zone. As per our estimates film should do 70-75 crore or more to be in a Clean Hit zone. If film does less than that then few distributors might be in Red Zone. But from early trends BMB should easily cross 70-75 crore and even easily score 80 crore mark in coming days. Hence, film will emerge as Hit by the end of 2nd weekend for sure. Now it is to be seen whether Film can touch 90 crore nett mark or not or even an outside 100 crore mark. It is too early to state that, 2nd week should throw some light on that.

Coming to 2nd week, BMB has able to retain most of its screens from first week. It has still retained around 60% screens from 1st week despite new releases. Hence, there is a good potential of collecting well in 2nd week also for the film.

Collection Breakup

Thursday (Paid Preview) - 1.05 crore nett.
Friday - 8.65 crore nett.
Saturday - 10.59 crore nett.
Sunday - 11.97 crore nett.
Monday - 5.55 crore nett.
Tuesday - 5.18 crore nett.
Wednesday - 4.77 crore nett.
Thursday - 4.2 crore nett.

Total - 51.96 crore nett.


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