June 15, 2013

How Bollywood is Shaping up After YJHD Release. 200 crore Still Possible!

As films are falling flat one after another in 2013. It was all looking doom for Bollywood Box Office, until came Yeh Jawaani Hai Deewani which rocketed to 150 crore in the first two weeks itself and make us believe that 3 Idiots record is breakable and it might happen as early as 2013. We have predicted around new years time of 2013 that with business increasing manifold, 3 Idiots record should be smashed this year, which is long due.

Film getting huge screens of 3000 or even more in the first week, with a potential of collecting 100 crore in 4-5 days flat. Then why films are failing to break 3 Idiots records. There are few reasons for that. Big Budget film needs good content also. No doubt big budget film will open big, but a good content will take it further in long run.

Last year, Ek Tha Tiger narrowly missed the 3 Idiots record, but to be honest its word of mouth was not upto the level of 3 Idiots. Even for that Yeh Jawaani Hai Deewani word of mouth is not anywhere nearer 3 Idiots. But what made these films work big time is the Entertainment value and repeat value. Yes, ETT got major Holidays last year, but if same had been true for others also then there would have been lots of 150 crore film by now. But definitely ETT got benefit of that and there is no doubt that its profitable to get a SOLO release in major Holiday time. As for YJHD it didn't got any major Holiday still it has managed to achieve what is just unthinkable before its release. A Ranbir Kapoor starrer is challenging Salman Khan starrer or say Aamir Khan starrer in its long run is just unimaginable few days back.

There are few points that has been gathered after the release of Yeh Jawaani Hai Deewani and we like to sum it up below -
  • Ranbir Kapoor is a A List Superstar now after back to back mega hits in Barfi! and YJHD. Don't count him down anymore
  • Aamir Khan, Salman Khan, Shahrukh Khan, Hrithik Roshan, Akshay Kumar, Ranbir Kapoor & Ajay Devgn are the Seven A List stars whose movie can create Havoc at Box Office if the content is good and buzz is tremendous.
  • Deepika Padukone, Katrina Kaif & Kareena Kapoor are big league actress and if seen with A List stars can create Box Office Magic. Anushka Sharma might join it with Peekay.
  • Chennai Express, Krrish 3 and Dhoom 3 is getting the major release dates in 2013 and releasing Solo. These 3 films have every chance of crossing 200 crore if content is good. Even a 250 crore mark can't be ruled out.
  • OUATIM Dobara, Satyagraha, Besharam, Boss should realistically touch 100 crore still and if content is good then sky is the limit.
  • Any film should touch or near 100 crore if content is universally liked and music is excellent. Aashiqui 2 is a big example for that.
  • Holidays and Star Power are important. But more than that a Good Film Content is more important. A good film coming in Non-Holiday has a major chance of collecting huge than an average product in Holidays.
  • It is better to get two weeks SOLO release, Holiday or Non-Holiday. If film is good and it gathers momentum before the release, with 2500-3000+ screens film can create magic at Box Office.
  • Lastly it is high time now. We should forget 100 crore as magical and shift our mind solely to 200 crore at least. No doubt 3 Idiots is a classic and it deserves it place in History of Indian Box Office. But as everyone is growing, Bollywood should also grow and hope that new benchmark such as 250 crore or even a magical 300 crore will be seen very soon. We are optimist for that.  
Note - Dear readers kindly don't make the comment section again a battlefield. If you have some honest, true feedback, please give your thought! Are you not eagerly awaiting next 200, 250 or 300 crore film!

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