When Once Upon A Time in Mumbaai Dobara got postponed by a week from coveted EID release, then most of people in trade and also our few readers told us that the decision was bad. OUATIMD will be sandwiched between Chennai Express and Satyagraha, which are back to back releases. Also, losing out the EID date which OUATIMD team has announced a year back, looks mysterious.
There is also news in electronic media that some negotiation and back door meeting took place between Shah Rukh Khan who is lead actor of Chennai Express and Jeetendra who is father of Ekta Kapoor who leads Balaji, which is producing OUATIMD. They took mutual decision that Chennai Express will Release on EID and OUATIMD will release on Independence Holiday. But still many felt that OUATIMD is still in lose lose situation.
Now here comes the big news which might be the reason for OUATIMD postponement by a week. Satyagraha starring galaxy of stars Ajay Devgn, Amitabh Bachchan, Kareena Kapoor, Arjun Rampal, Manoj Bajpayee, Amrita Rao which is tentatively scheduled for release on 23rd August has been postponed by a week to 30th August. That means now OUATIMD will release after one week of Chennai Express and two week before the release of Satyagraha. Also, it will take one of the biggest Holiday that is 15 August. The decision that took all by surprise, now looks a MASTERSTROKE from Balaji films. They might have raised to UTV that if Satyagraha is postponed by a week, they will free their film EID date to Chennai Express which is also produced by UTV. Although the decision, may be vice-versa also. If that is the case then Kudos to UTV.
With this deal both UTV and Balaji seems to be now in a win-win situation. Chennai Express is releasing SOLO in EID with huge screening all India. And after one week OUATIMD will release in Independence Day with big screening, plus majority of the audiences have already watched Chennai Express. After that both film will get sufficient running till 30 August. That's called masterstroke from both the production house, without any EGO fight. Sensible decisions taken with great minds at work.